PERRICONE MD
“Born Seekers” Brand Campaign
Challenge: Faced with 3% unaided brand awareness, growing competition from skincare behemoths and niche startups, Perricone MD needed to push the boundaries of its reinvention.
Target market: Women 40+
Big idea: Integrated campaign and non-profit partnership celebrating “Born Seekers”—accomplished female scientists who, like Perricone MD, are breaking boundaries in their chosen fields.
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Jessica Samuels, Mars Rover Engineer, featured in New Beauty
Shaughnessy Naughton, President & Founder of 314ACTION.org, featured in Harper’s Bazaar
Dr. Yael Joffe, Dietitian & Geneticist, featured in Town & Country
Digital
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Campaign landing page on PerriconeMD.com
Campaign landing page on PerriconeMD.com (continued)
(Jessica) Scientist profile page
(Jessica) Scientist profile page (continued)
Scientista partnership landing page
Scientista partnership landing page (continued)
Scientista Fellowship email
Social
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Facebook post
Facebook carousel
Instagram post
Pinterest post