CALISTOGA BEVERAGES

“Return to Good” Brand Re-launch Campaign

Challenge: Re-launch and reinvigorate the brand while introducing a new line of sparkling juice beverages to consumers inundated by cliché water/beverage advertising.

Target Market: Consumers aged 18-34, employees and distributors.

Big idea: Create a new brand identity that reflects the unique character of the town of Calistoga; that evokes a taste of a time gone by, when life was simpler and pure. Internally we celebrated the charmingly quirky town, while a regional out-of-home campaign called for a “return to good.”