Silver Addy Award Winner*
SPRINT
Enterprise Direct Mail
Challenge: Capture the attention of IT decision-makers inundated with direct mail and sales calls to build a compelling, strategic case for Sprint’s wireless solutions.
Target market: C-suite level IT decision-makers
Solution: Initiate dialogue with unconventional, multi-touch direct mail campaigns.
*Custom Network Solutions: “Umbrella”
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Postcard front
Postcard back
Burberry umbrella case
Umbrella & hangtag
Envelope
Personalized letter
Wireless Workplace: “Flags”
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Box Top
Inside Label
Inside Tray
Box Back
Letter to vertical segment: Transportation
Letter to vertical segment: Retail
Wireless Workplace: “Tablet”
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Box Top
Inside Label
Stone Schematic
Box Back
Letters for vertical segments: Financial Services
Letters for vertical segments: Construction
Letters for vertical segments: Communications