Media Industry Awareness

Challenge: The media landscape has been steadily shifting toward streaming media providers, like Netflix and Amazon, leaving Hollywood studios scrambling to adapt their traditional business models to maintain relevance with audiences.

Target market: Hollywood studio executives

Big idea: Create awareness of Salesforce’s media industry expertise using animated billboards depicting Salesforce helping studios connect with their audiences and compete successfully with streaming services.

Consumer Goods Cloud Launch

Challenge: Introduce and differentiate Salesforce’s Consumer Goods cloud from massive rivals such as SAP, IBM and Adobe.

Target market: CMOs and retail marketing executives at CPG companies.

Big idea: Integrated campaign using digital and a video mailer to address the audience’s primary pain point and showcase the unmatched power of the new cloud.